Art direction · Example CV

Yasmin Shalaby

The Kanit theme: the name fills the screen in a heavy condensed face, a moving band carries the images, and the services land as large numbered rows.

Yasmin Shalaby

Art Director

Cairo, Egypt — yasmin.shalaby@example.com — +20 109 334 7720 — https://yasminshalaby.example

I art-direct campaigns for brands that sell to Egyptians in Arabic. Ten years of covers, packaging and film, and a stubborn view that an Arabic layout built as a translation of an English one always looks like one. So I start with the Arabic and let the English follow.

Gallery

Ramadan 2025 campaign — the lantern set, shot in one afternoon in Bab El Louk
Hibiscus tea packaging — six flavours, one Arabic wordmark, nothing in English on the front
Nine-volume history set — the spines line up into one image on the shelf
Bank rebrand — we settled the numerals before anyone was allowed to argue about the logo
Street posters for a film festival in Zamalek, printed on the cheapest paper we could find, on purpose
Delivery bike livery for a bakery in Sayeda Zeinab — legible at thirty metres and at night

Services

3D Modeling

Creation of detailed objects, characters, or environments tailored to specific client needs, ideal for games, products, and visualizations.

Rendering

High-quality, photorealistic renders that showcase designs with custom lighting, textures, and materials to bring concepts to life.

Motion Design

Dynamic animations and motion graphics that add energy and storytelling to brands, products, and digital experiences.

Branding

Crafting cohesive visual identities — from logos to full brand systems — that communicate a clear and memorable presence.

Web Design

Designing clean, modern, and conversion-focused websites with attention to layout, typography, and user experience.

Clients

Kayan Publishing

Nine seasons of covers, and the type rules the house still uses.

Nahda Foods

Packaging for two ranges and the campaign that launched them.

Cairo Film Nights

Four editions of posters, programme and screen titles.

Beit El Ward Bakery

Shopfront, boxes and the delivery bikes.

Testimonials

We asked for a shelf that would beat an imported brand. Yasmin gave us one that does not look like it is trying to.

Mostafa Halim, Marketing Director, Nahda Foods

She reads the book. That sounds obvious until you have worked with a designer who does not.

Dina Sobhy, Publisher, Kayan Publishing

Experience

Art Director — Sadeem AgencyFeb 2021 — Present

Lead the visual side of six retained accounts across food, telecoms and one bank. Built the Arabic type system the agency now opens every brand with, instead of picking a Latin font and hoping the Arabic sits next to it.

Senior Designer — Kayan PublishingMay 2016 — Jan 2021

Covers and interior layouts for a house putting out about thirty titles a year. Learned there that a cover is an argument you win on a shelf, from two metres away, not a picture.

Skills

3D Modeling — 5

Photorealistic Rendering — 5

Motion Design — 5

Arabic typography — 5

Brand Identity — 5

Links

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