Yasmin Shalaby
Art Director
Cairo, Egypt — yasmin.shalaby@example.com — +20 109 334 7720 — https://yasminshalaby.example

I art-direct campaigns for brands that sell to Egyptians in Arabic. Ten years of covers, packaging and film, and a stubborn view that an Arabic layout built as a translation of an English one always looks like one. So I start with the Arabic and let the English follow.
Gallery
Services
Creation of detailed objects, characters, or environments tailored to specific client needs, ideal for games, products, and visualizations.
High-quality, photorealistic renders that showcase designs with custom lighting, textures, and materials to bring concepts to life.
Dynamic animations and motion graphics that add energy and storytelling to brands, products, and digital experiences.
Crafting cohesive visual identities — from logos to full brand systems — that communicate a clear and memorable presence.
Designing clean, modern, and conversion-focused websites with attention to layout, typography, and user experience.
Clients
Nine seasons of covers, and the type rules the house still uses.
Packaging for two ranges and the campaign that launched them.
Four editions of posters, programme and screen titles.
Shopfront, boxes and the delivery bikes.
Testimonials
“We asked for a shelf that would beat an imported brand. Yasmin gave us one that does not look like it is trying to.”
— Mostafa Halim, Marketing Director, Nahda Foods
“She reads the book. That sounds obvious until you have worked with a designer who does not.”
— Dina Sobhy, Publisher, Kayan Publishing
Experience
Lead the visual side of six retained accounts across food, telecoms and one bank. Built the Arabic type system the agency now opens every brand with, instead of picking a Latin font and hoping the Arabic sits next to it.
Covers and interior layouts for a house putting out about thirty titles a year. Learned there that a cover is an argument you win on a shelf, from two metres away, not a picture.
Skills
3D Modeling — 5
Photorealistic Rendering — 5
Motion Design — 5
Arabic typography — 5
Brand Identity — 5