Tarek Mansi
Growth Marketing Lead
Riyadh, Saudi Arabia — tarek@example.com — +966 55 221 4499
I run acquisition for subscription products in Arabic-speaking markets. Eight years, four companies, and a firm view that most growth problems are retention problems wearing a disguise.
Experience
Own paid, lifecycle and content for a subscription product with 140,000 active users. Took blended CAC down 41% in a year, mostly by killing two channels rather than optimising five.
Built the first attribution model the company trusted enough to spend against. Scaled monthly budget from 40k to 600k SAR without letting payback slip past four months.
Projects
Owner
A lifecycle programme built around when people actually open their phones during Ramadan. Held month-two retention flat in a period that usually costs us nine points.
Braze, SQL