Experience
Growth Marketing Lead — Qawafel
Own paid, lifecycle and content for a subscription product with 140,000 active users. Took blended CAC down 41% in a year, mostly by killing two channels rather than optimising five.
Performance Marketing Manager — Nuqta
Built the first attribution model the company trusted enough to spend against. Scaled monthly budget from 40k to 600k SAR without letting payback slip past four months.
Projects
Ramadan retention programme
Owner
A lifecycle programme built around when people actually open their phones during Ramadan. Held month-two retention flat in a period that usually costs us nine points.
Braze, SQL
Skills
- Paid acquisition — 5100%
- Lifecycle marketing — 5100%
- Attribution modelling — 480%
- Arabic copywriting — 5100%
- SQL — 480%
Certifications
Google Analytics 4 Certification
Google
Links
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